Raghunandan Saraf Built a ₹300 Crore Business Selling Furniture Online

Raghunandan Saraf , the founder of Saraf Furniture, turned a small loan of ?50,000 into a ?300 crore business by selling furniture online. His journey is a perfect example of perseverance, vision, and smart business strategy.Coming from a family with a background in traditional furniture-making, Raghunandan Saraf saw an opportunity to take this age-old craft to the digital marketplace. In 2014, he started Saraf Furniture with a mission to offer high-quality, solid wood furniture at affordable prices. Instead of following conventional offline retail methods, he chose to sell directly to customers through an online platform, cutting down middlemen costs and making premium furniture more accessible.His venture started small, but with a focus on quality, customization, and direct-to-customer service, it soon gained traction. Saraf Furniture began receiving thousands of orders every month, and today, it processes nearly 4,000 orders monthly. The brand has built a loyal customer base, not just in India but also internationally.Despite facing challenges, including market competition and logistics, Raghunandan remained committed to his vision. He ensured that the brand maintained its core values—sustainability, craftsmanship, and affordability. His approach helped Saraf Furniture become one of India's leading online furniture brands.Today, Saraf Furniture has a strong presence in the e-commerce space, with a state-of-the-art manufacturing facility in Rajasthan. With steady growth, Raghunandan Saraf has transformed a small startup into a ?300 crore company, proving that with the right strategy, determination, and innovation, success is within reach.